Privacy Notice

Inova Design Solutions Ltd

This privacy notice gives you information about how we collect and use your personal data through your use of this website, including any data you may provide when you sign up to our newsletter.

Please read the following carefully to understand our practices regarding your personal data when you visit our website. For information on how we collect and use your personal if your become our customer or end-user of our products and services, please see our separate Privacy Notice here if you are visiting our website from Australia:, or here if you are visiting our website from any other location:

Inova Design Solutions Ltd (collectively referred to as “we”, “us” or “our” in this privacy notice) is the controller of and responsible for your personal data.

1. Information we may collect from you

We may collect and process the following personal data about you:

Information you give us.

1.1 Where you are using our site, the information you give us may include contact information such as your name, address, job title, employer, e-mail address and phone number when you submit questions and enquiries via our site, subscribe to our blog or any email bulletin and/or participate in any discussion boards or other social media functions on our site.

1. 2 If you contact us by phone or email, the information you give us may include contact information such as your name, address, job title, employer, e-mail address and phone number.

Information we collect about you.

1.3 With regard to each of your visits to our site we may automatically collect the following information (or be provided with it by third party analytics providers such as Google based inside or outside the UK or European Economic Area (“EEA”)):

1.3.1 technical information, including the Internet protocol (“IP”) address used to connect your computer to the Internet, your login information, device information including browser type and version, approximate geolocation, time zone setting, browser plug-in types and versions, operating system and platform;

1.3.2 information about your visit, including the full Uniform Resource Locators (“URL”) clickstream to, through and from our site (including date and time);

1.3.2 products you viewed or searched for;

1.3.3 page response times, download errors, length of visits to certain pages,

1.3.4page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page; and

1.3.5 any phone number used to call our customer service number.

Information received from third parties

1.4 We may receive personal data about you from various third parties and public sources as set out below:

1.4.1 Identity and contact data from data brokers or aggregators such as Zenleads, Inc., (Sales Intelligence and Engagement Platform | Apollo ), who could be based inside or outside the UK;

1.4.2 Identity and contact data from publicly available sources such as Companies House and the Electoral Register based inside the UK.

We may also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals’ usage data (information about how you interact with and use our website) to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

2. Uses made of the information and legal basis for processing

2.1 We use information held about you in the following ways:

2.1.1 Where we have a legitimate interest:

(a) to ensure that content from our site is presented in the most effective manner for you and for your computer;

(b) to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

(c) to improve our site to ensure that content is presented in the most effective manner for you and for your computer;

(d) to allow you to participate in interactive features on our site, when you choose to do so;

(e) as part of our efforts to keep our site safe and secure;

(f) to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

(g) to make suggestions and recommendations to you and other users of our site about products and services that may be of interest;

(h) to carry out direct marketing (in accordance with clause 3 below);

2.1.2 Where we have a legal obligation

(a) We may use this information:

(i) to protect against fraud; and

(ii) in any other case, where we are under a duty to process your personal information in order to comply with any legal obligation.

2.2 We will only use your information for the purposes set out in clause 2.1 above. We will not use such information for any other purpose.

3. Direct Marketing

3.1 You may receive marketing communications from us if you have requested information from us or purchased products or services from us and you have not opted out of receiving that marketing.

3.2 If we have obtained your personal information from a public source or from a third party and you are a “corporate subscriber” (as defined by the Privacy and Electronic Communications Regulations), then you may receive marketing communications from us provided you have not opted out of receiving that marketing.

3.3 We may also analyse your identity, contact, technical, and usage data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

4. Opting out of marketing

4.1 You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us [email protected].

4.2 If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.

5. Disclosure of your personal data

5.1 Where applicable, we may share your personal data with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

5.2 We will not share your information with third parties other than as follows:

5.2.1 Any third party subcontractors or IT suppliers who may process your personal data as part of the services they provide to us to enable us to provide our services to you;

5.2.2 In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

5.2.3 If Inova Design Solutions Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; and

5.2.4 If we are under a duty to disclose or share your personal data in order to:

(a) comply with any legal obligation;

(b) enforce or apply our terms of website use, our Conditions of Supply of Goods or any other agreements with you;

(c) protect the rights, property, or safety of Inova Design Solutions Ltd, our customers, or others.

6. Internal transfers

6.1 The personal data that we collect or receive about you may be transferred to and processed by recipients which are located inside or outside the United Kingdom. We will take all necessary measures to ensure that transfers out of the United Kingdom are adequately protected as required by applicable data protection law.

6.2 We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this privacy notice.

7. Security

7.1 We implement appropriate technical and organisational measures to protect your personal data. We may use third-party products and apps to secure or store your information but will use strict procedures and security features to protect it.

8. Retention and deletion of your personal data

8.1 We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

8.2 To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8.3 Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us below.

8.4 In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research and statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your rights

9.1 You have a number of rights when it comes to your personal information which we have summarized in the table below.

Right What does this mean?
1.          The right to object to processing You have the right to object to certain types of processing, including processing for direct marketing (if applicable).
2.          The right to be informed You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Privacy Notice.
3.          The right of access You have the right to obtain access to your information (if we’re processing it), and certain other information (similar to that provided in this Privacy Notice).

This is so you’re aware and can check that we’re using your information in accordance with data protection law.

4.          The right to rectification You are entitled to have your information corrected if it’s inaccurate or incomplete.
5.          The right to erasure This is also known as “the right to be forgotten” and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
6.          The right to restrict processing You have rights to block or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.
7.          The right to data portability You have rights to obtain and reuse your personal information for your own purposes across different apps. For example, if you decide to switch to a new provider, this enables you to move, copy or transfer your information easily between our IT systems and theirs safely and securely, without affecting its usability.
8.          The right to lodge a complaint If you are based in the UK, you have the right to lodge a complaint about the way we handle or process your personal information with the ICO (the UK data protection regulator). If you are based in the EU, you have the right to make a complaint at any time with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the EU GDPR.
9.          The right to withdraw consent If you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful). This includes your right to withdraw consent to us using your personal information for marketing purposes.

9.2 Where you submit a request or complaint to us, we’ll respond as soon as we can. Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with, we’ll come back to you and let you know.

9.3 Please note that we do not carry out automated decision making on our website.

9.4 You can exercise your rights in relation to your personal data at any time by emailing us at [email protected], calling us on +44 (0)20 3432 5439 and by checking the relevant boxes on the forms we use to collect your data.

10. Third party websites

10.1 Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.

10.2 If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

11. Personal data of children

11.1 Our website, products and services are targeted at persons over the age of 18.

11.2 If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.

12. Changes to our privacy notice and your duty to inform us of changes

12.1 Any changes we may make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy notice.

12.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

14. Contact details

14.1 We are registered in England and Wales under registration number 07513025 and have our registered office at 86-90 Paul Street, London, EC2A 4NE, United Kingdom.

14.2 If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

14.3 Questions, comments and requests regarding this privacy notice are welcomed. You can contact us:

14.3.1 by post, to the postal address given above;

14.3.2 using our website contact form;

14.3.3 by telephone, on +44 (0)203 432 5439; or

14.3.4 by email to: [email protected]

14.4 If you are based in the UK, you have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK regulator for data protection issues ( If you are based in the EU, you have the right to make a complaint at any time with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the EU GDPR. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


Version 1.0 dated February 2024